Resources: recommended tools to grow your business

Payment gateways

  • Instamojo: Beginner friendly. Quick but noisy setup, with many bells and whistles.
  • Paypal: Have global clients? Start with this.
  • Stripe: Amazing channel with a minimal and straightforward setup.
  • PayTM/Google/Phonepe: Beginner friendly. Used by everyone but have some obvious limitations.
  • Cartflows: Advanced funnel set-up for WordPress & Woocommerce.

Online Branded Website & Sales Funnels

  • Namecheap: Best for domain names (yourname.com). Keeps your details safe from spammers. Must use.
  • Hostinger: Low cost yet one of the best WordPress hosting in India.
  • Dorik: Beginner-friendly, everything under one roof for building your online brand.

Website Builder/blog hosting

  • Dorik: Choose the CMS (content management system) option to build your branded website.
  • GeneratePress Pro: Lightweight, amazing websites, and super helpful support. Basic coding knowledge goes a long way.
  • Astra: Lightweight and beautiful templates. Basic coding knowledge goes a long way.

Landing Page Builders

This is where you actually drive your traffic to, sell your webinar registration, or collect payment. So you need them to be fast, beautiful, and effective. If they aren’t converting well you’re literally losing money.

  • OptimizePress: Makes great Landing Pages a walk in the park. But works only on WordPress though.
  • Leadpages: Beginner friendly. Build good-looking Landing Pages that load super-fast – highly recommended.

Podcast hosting

  • Buzzsprout: Get your podcast listed everywhere – Google, Spotify, Amazon, etc.
  • Audacity: Best audio editing software – that too available for free.

Email Marketing

  • ConvertKit: Beginner friendly. Use email marketing to promote your products.
  • Brevo: Basic platform with basic set up

Meeting or Webinar hosting

You sell your products through webinars, or you hold your meetings with paid members.

  • Google Meet: simple straightforward, beginner-friendly meetings. Now supports 1080p.
  • Zoom: Comes with a few more features than Google Meet for meetings.
  • Demio: Best for sales and marketing webinars when you’re starting out.
  • WebinarJam &/or EverWebinar: Eventually your LIVE webinars move to recorded ones.

LMS – Learning Management System

This is what you sell – your clients experience your products through learning management systems.

  • LearnDash: Low-cost based on WordPress. For Indian clients who deal in massive numbers, this is the first and last choice.

Audio & Video (A/V) gear

  • Rode wireless: Wireless comes in handy if you’re moving during online meetings (like exercises).
  • Mac Pro: Mac helps you with A/V gear and productivity that Windows or Linux simply can’t.
  • Logitech C922/930e: Beginner friendly. Plug-and-play USB setup works for all meeting software.
  • Boya Pro: Mic I use, a fast plug-and-play setup. Beginner friendly and effective for all.

Video editing Softwares

  • iMovie: Comes free with Mac and works okay for most basic uses.
  • Clipchamp: Comes with Windows 11 and Office 365 subscription. Works for basic uses.
  • Screenflow: Works on Mac – suitable for what iMovie can’t achieve.
  • Inshot – for mobile phones only. Beginner-friendly app for both short & long videos.

Sales Video Hosting

  • Wistia: Best for marketing-related videos, gives you great tools to create and analyze your video performance.